Memorable brand identities
- Hannah Dove
- Nov 4, 2019
- 2 min read
Brand identities are everywhere! Living in a corporate business world, it is important to have an identity that represents who you are to the public. Some examples of elements that should be considered are colour, placement and composition. These element allow members of the public to remember the visual layout of your logo.
Helmet Krone invented concept design in the 1950's. Concept design has influenced the way brand represent themselves today. Brands today use a minimal approach, when representing themselves through different medias.
As well as associating your brand with a good visual presence, common sets of values are required to help sell the service you wish to provide.
Below is an example of the identity I created for myself. The icon is a Dove, and the word associates with my surname.
Many have said that the identity resembles a pencil. This was not the original intention I had when designing my identity, but I liked that people saw a pencil in my logo. Now I can various ways of adapting my logo, in order to meet my personal requirement for my brand.
My primary purpose is to provide my clients with accurate visuals, while retaining a calm and professional manner.
One legal consideration I had to be wary of when designing my identity was the Dove beauty logo. Luckily, my logo does not carry similarities in it brand colours or visual / type presence.
The flow of the typography in "Dove" does draw similarities to my logo. However the placement and composition is completely different.
When I was at university studying Digital animation. During the self branding module, the tutors would suggest to the class about associating your logo icon with a remember able phonic sounds in you name. So if possible, when creating an identity it is a good idea, for the logo to connect with the brand, either by name or values.
References
Sinek, S (2016) "Start with why".
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